RESULTS THAT

SELL THEMSELVES

We are please to present Procura with the following leasing services proposal

July 8, 2024

THANKS FOR CONSIDERING SALESMATIC

We are pleased to present the following proposal for the marketing and Leasing of your future project. We believe that by combining our experience with your well-located product, will make for an award-winning formula.

Our marketing goals for your development are to provide the development team with a proven, comprehensive marketing services package that will support and assist the leasing efforts to exceed expected absorption targets, at or above market pricing.

We can achieve these results via the execution of an enhanced marketing program that will, in turn, provide our highly trained leasing agents top-tier leads. Every successful leasing program relies on an effective sales and marketing program; a program that understands target consumers and can get them in the door.

At Salesmatic, we ensure that our sales and marketing team work hand-in-hand to provide relevant feedback on real-time market and customer fluctuations. We use this information to develop meaningful messages that resonate with our audience.

This level of connectedness gives both our teams and our clients a superior selling advantage.

We look forward to the opportunity to working with you and your team.

Laura Lambert

Chief Sales Officer

SALESMATIC

4 REASONS TO CHOOSE SALESMATIC

1

Methodical Follow-up Process

We implement a comprehensive, relentless, and methodical leads followup campaign that pushes every lead to a critical decision: are they in or are they are out?

2

Decisive Leasing Tract

We employ a comprehensive sales tract that teaches our teams to successfully capture on-site leads, create memorable touch points, qualify potential customers, establish objections and buyer preferences and convey persuasive selling propositions.

3

Team Training/Mentorship

No matter how good our teams are, they can always be better. As such we mentor, monitor, and train our sales teams via bi-weekly selling information sessions, lost buyer surveys, video monitoring, as well as mystery and competitive shops.

4

Client & Project Support

Each project receives extensive staff support services that include: online sales coordination, social media communication management, realtor outreach, marketing mentorship, and sales management. By encouraging our sales teams to actively articipate in marketing meetings, we provide our project marketing partners with key information on leads activity and advertising feedback.

SERVICE PROPOSAL

  • PRE-LEASING - CONSULTATION $2,500-$5,000/mth

    Fee is scaled based on the client's expected service and time commitments. Focus on consulting, product review, education and strategic planning.

  • PRE-LEASING - SHOPS AND COMPETITION REVIEW TBD

    Competition shops and market review. Price subject to scope requests.

  • PRE-LEASING - CRM SETUP & CUSTOMIZATION $1,500

    Customize and set up CRM

  • PRE-LEASING - CRM MANAGEMENT $250/mth

    Monthly management fee for CRM. Includes weekly and monthly reporting.

  • PRE-LEASING - ONLINE LEADS MANAGEMENT $2,000-$3,000/mth

    Concierge impact and involvement 3 months prior to engage, warm and qualify leads. This includes tracking trends, requests and market alignment.

  • ACTIVE LEASING - STAFFING $6500-$8,500/mth

    1.5 to 2 site team members for 6 days/week and 45/week on-site hours. Open to discussion to cater to project needs.

  • ACTIVE LEASING - LEASING CONSULTING FEES $1500/mth

    Fee is scaled based on the client's expected service and time commitments. Focus on consulting, product review, education and strategic planning. Meetings upon request

  • ACTIVE LEASING - LEASING COMMISSION FEE $500/Lease

    Lease execution, review and qualifying handled by Salesmatic to ensure a smooth approval process and Pm scope is focused on move-in efforts and building readiness.

SERVICES BUILT TO LEASE YOUR PROJECT QUICKER

SALESTREAM

SaleStream is a custom built CRM that acts as the hub of our reporting, inventory management and customer engagement process.

ONGOING ENGAGEMENT

We craft a customized leads funnel and touchpoint  development and deployment via SaleStream

ONSITE AGENTS

Each sales team is customized to best represent your product to your expected audience. Each agent is meticulously trained and mentored ensuring onsite interactions are both meaningful and productive.

REPORTING AND ACCOUNTABILITY

We are results driven and as such have developed extensive daily, weekly and monthly reporting. Reports include key information on leads conversion, inventory status and demographic characteristics.

ONLINE AGENTS

Get the most out of your lead. Our industry leading online leads management service converts and qualifies all incoming leads ensuring your onsite agents have the prospects they need to create sales.

ADVISORY AND EVOLUTION

Our best relationships are ones that we invest in. Our ongoing advisory and our commitment to constantly propose solutions to ever changing markets will give your project the competitive advantage you need to be
successful.

SYSTEMS & METHODOLGY

We are committed to continuously adapt, learn and grow our service offering to achieve optimal results for our clients though best in class real estate services.

Each of our core services are infused with leading edge processes and practices that ensure we are always ready to overcome whatever the market throws at us.

SALESTREAMPLATFORM

SalesStream is our proprietary conversion engine.

Driven by our very own, industry leading CRM, SalesStream ensures that no lead goes by the wayside.

SaleStream’s highly refined sales track provides our clients with a distinct and meaningful sales advantage – an advantage that can be the difference between success and failure.

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PROJECTS SOLD
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UNITS SOLD
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PROJECTS LEASED
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UNITS RENTED

PRE-LEASING PREPARATION

The more we know the better we lease.

We believe that active and constructive collaboration helps ensure a successful launch and lease up.

Our pre-leasing preparation and collaboration services are broken into three specific stages:

  • Planning
  • Construction
  • Pre-Launch

 

During the Planning phase we provide the following services:

  • Competitor shops that include pricing and unit size data, current market trends and absorption expectations
  • Review of floor plans
  • Review of specifications
  • Review of building amenities
  • Definition of target audience
  • Depth of target audience study
  • Rent roll review, balance, and in-sights
  • Feasibility Studies
  • Consultation

 

During the Construction phase we provide the following services:

  • Building tours for ownership and key collaborators
  • Community outreach and development of potential partnerships with local area businesses
  • Competitor sales team shops
  • Leasing team workshops that explore opinions, impressions, and potential objections.

 

During the Pre-Launch phase we provide the following services:

  • Outreach to the registrant database
  • Review the open house – grand opening event
  • Sneak-a-peek appointment to highly motivated leads

CUSTOMER JOURNEY

You only get one chance to make a first impression.

Our customer journey is specifically developed to ensure each lead is primed and qualified in a timely manner.

We want each lead to feel like they are important and that we want their business. Our 7-step SaleStream platform is specifically designed to do just that.

  1. Assessment and Qualification
  2. Assessment and Booking
  3. Appointment Reminder Program
  4. Product Tour and Sales Presentation
  5. Presentation Follow Up
  6. Sales and Paperwork
  7. Reassurance and Thanks

 

Each of these seven steps in our customer journey contains a diligently constructed process tract and timeline that ensures a positive and productive customer journey.

DATA MANAGEMENT & TECHNOLOGY

SalesMatic uses a custom CRM and reporting system that integrates with our specialized selling program: SaleStream.

The software stores all incoming leads and tracks their progress through our SaleStream customer journey.

The secure, password protected software was developed in ASP.net and is hosted on cloud servers and accessible via any internet connection. If a client requires custom reporting software, SalesMatic may switch to a customized, offline version of SaleStream. Leads from the website and third-party ads will be directly input into SaleStream.

Walk-in and call-in leads are also directly input into the CRM. The sales team will use a shared cell phone for all incoming calls. Agents on call will take the cell phone home with them.

During off hours the phone will be forwarded to the assigned off duty agent. On duty agents will use cellphones to text and call leads as required.

The SalesMatic team utilizes the Microsoft office suites including Outlook (including shared calendars), OneDrive, and Excel.

STAFFING & TRAINING

We take tremendous pride in the training and mentorship of both our online and onsite agents, and we encourage an inclusive and supportive culture as we believe that helps our agents perform on a higher level to lease more homes.

Our comprehensive Onsite Agent training program includes:

  • How to sell the building, the neighborhood, the floorplans, and the specifications
  • How to speak with potential renters
  • How to successfully implement our customized sales system
  • How to close a deal
  • How to keep yourself and your team safe when in a difficult situation
  • How to use our software and product reports as required
  • What is considered proper sales etiquette, dress attire, and leasing center presentation

 

A minimum of seven training sessions occur before a staff member is released on the sales floor. During this time the employee will be shadowed and supervised by a senior employee. The senior employee will be responsible for correcting and assessing the new hire’s ability to work independently.

 

Our Online Agent training program includes:

  • How to sell the building, the neighborhood, the floorplans, and the specifications and includes multiple onsite tours
  • How to successfully implement and deploy our online sales and appointment booking program
  • How to use our software and product reports as required
  • What is considered proper online sales etiquette
  • Proper communication channels with Onsite leasing teams

PERFORMANCE MANAGEMENT

We hold our teams to the highest standards of service quality.

Through secret shops conducted quarterly, we can assess the performance and their adherence to the SalesMatic selling systems. These shops are integral in keeping our teams engaged and performing to the highest level.

Our expectation is that our teams will outperform the market and our competition. We are driven to deliver the best leasing services in the industry through professionalism, commitment, and work ethic.

RENTAL PROJECT PORTFOLIO

Vive

Vive

PROJECT TYPE

Low Rise

UNITS

51

Peak Residences

Peak Residences

PROJECT TYPE

High Rise

UNITS

250

OUR PROGRAMS

For nearly 10 years we have carefully constructed sales, leasing and research programs that reflect the needs and requirements of our clients.

Each of these programs can be custom tailored to work alongside your existing sales, leasing, property management and marketing teams.

SALES

From resort to low- and high-density urban developments our highly specialized teams are meticulously trained and positioned to effectively sell product regardless of market conditions.

Strategy Development & Consultation

Hiring & Training of Onsite and Online Staff

Management & Mentoring of Onsite and Online Staff

LEASING

Our systematic, professional, and extremely effective project leasing systems ensure lease up goals are achieved while assisting property management teams with tenant retention.

Strategy Development & Consultation

Hiring & Training of Onsite and Online Staff

Management & Mentoring of Onsite and Online Staff

RESEARCH

We are industry experts who continuously want to know more. Our succinct research programs create the foundation of knowledge on which all our services, and our successes, are built.

Mystery Shops

Competitive Shops

Feasibility Studies

Custom

MEET LAURA

VP SALES & LEASING

For the last 20 years I have in selling and leasing new and used homes. Since 2005 I was fortunate to learn the industry from industry leaders, who mentored me how to source high and convert leads.

Using what I learned, I created a highly effective selling system that would become the backbone of SaleStream. This platform, combined with a client comes first philosophy and a keen understanding of the financial intricacies of the real estate industry, allow me to provide an unparalleled level of service and expertise that guarantees results.

MARKETING PARTNERS

VP SALES & LEASING

We take great pride in working with a number of highly respected Real Estate marketing partners.

Our ability to foster and maintain key relationships with your key partners is what makes use unique and effective.