SELL THEMSELVES
We are pleased to present the following marketing services for Queen Mary Park.
December 10, 2024
THANKS FOR CONSIDERING SALESMATIC
We are excited to present this proposal for the marketing and leasing of your 18-unit rental property in Queen Mary Park, Edmonton. With our expertise and your prime location, we believe we can create an exceptional strategy that delivers outstanding results.
Our marketing objectives are focused on providing a comprehensive and proven marketing services package that supports your team and drives leasing success. Our goal is to exceed absorption targets while achieving market-leading pricing for your units.
We will accomplish these goals through an enhanced marketing and lease-up program designed to generate high-quality leads for our skilled leasing agents. A successful leasing program depends on effective marketing that not only attracts the right tenants but also gets them through the door.
At Salesmatic, our marketing and leasing teams work seamlessly together, sharing real-time insights on market conditions and customer behavior. This collaborative approach enables us to craft messaging that resonates with potential renters and aligns with current demand.
This close coordination provides both our teams and your project with a distinct competitive advantage in the market.
We look forward to the opportunity to collaborate with you and your team on this exciting venture.
Laura Lambert
Chief Sales Officer
SALESMATIC
4 REASONS TO CHOOSE SALESMATIC
1
Methodical Follow-up Process
2
Decisive Leasing Tract
We employ a comprehensive sales tract that teaches our teams to successfully capture on-site leads, create memorable touch points, qualify potential customers, establish objections and buyer preferences and convey persuasive selling propositions.
3
Team Training/Mentorship
No matter how good our teams are, they can always be better. As such we mentor, monitor, and train our sales teams via bi-weekly selling information sessions, lost buyer surveys, video monitoring, as well as mystery and competitive shops.
4
Client & Project Support
Each project receives extensive staff support services that include: online sales coordination, social media communication management, realtor outreach, marketing mentorship, and sales management. By encouraging our sales teams to actively articipate in marketing meetings, we provide our project marketing partners with key information on leads activity and advertising feedback.
SERVICE PROPOSAL
ILS - Rental Ads
$ 1000 / MTH
Create, manage and deploy ads on the network. (final quote may vary as pricing is dependant on size of project and is subject to change)
Local Market Place Ads
$ 350 / MTH
Create, manage and deploy ads on the network. (final quote may vary as pricing is dependant on size of project and is subject to change)
Website Development
$ 2250
Create a one page WordPress website with information on the project, contact forms, floor plans and photo gallery. Includes design, programming, copy writing and account managment.
Building Signage
$2500
Design, product and install signage on/in front of the building. Signage will be done to approved budget – if the developer believes additional signage is required it can be added.
Open House Program - Staffing
$375/Open House
By Appointment Only. We will charge by appointment only and client will be charged for each appointment.
Online Leads Management (Prelaunch and Active Leasing Months)
$1000 / MTH
Concierge impact and involvement with all incoming active leads. Engage, warm and qualify leads. Book appointments. Follow up. This includes tracking trends, requests and market alignment.
Lease Commissions
$400/Lease + Expense
Cost for completing a successful lease. Hard costs, including credit checks, will be included in the leasing expense.
SERVICES BUILT TO LEASE YOUR PROJECT QUICKER
SALESTREAM
SaleStream is a custom built CRM that acts as the hub of our reporting, inventory management and customer engagement process.
ONGOING ENGAGEMENT
We craft a customized leads funnel and touchpoint development and deployment via SaleStream
ONSITE AGENTS
Each sales team is customized to best represent your product to your expected audience. Each agent is meticulously trained and mentored ensuring onsite interactions are both meaningful and productive.
REPORTING AND ACCOUNTABILITY
We are results driven and as such have developed extensive daily, weekly and monthly reporting. Reports include key information on leads conversion, inventory status and demographic characteristics.
ONLINE AGENTS
Get the most out of your lead. Our industry leading online leads management service converts and qualifies all incoming leads ensuring your onsite agents have the prospects they need to create sales.
ADVISORY AND EVOLUTION
Our best relationships are ones that we invest in. Our ongoing advisory and our commitment to constantly propose solutions to ever changing markets will give your project the competitive advantage you need to be
successful.
SYSTEMS & METHODOLGY
We are committed to continuously adapt, learn and grow our service offering to achieve optimal results for our clients though best in class real estate services.
Each of our core services are infused with leading edge processes and practices that ensure we are always ready to overcome whatever the market throws at us.
SALESTREAM PLATFORM
SalesStream is our proprietary conversion engine.
Driven by our very own, industry leading CRM, SalesStream ensures that no lead goes by the wayside.
SaleStream’s highly refined sales track provides our clients with a distinct and meaningful sales advantage – an advantage that can be the difference between success and failure.
PRE-LEASING PREPARATION
The more we know the better we lease.
We believe that active and constructive collaboration helps ensure a successful launch and lease up.
Our pre-leasing preparation and collaboration services are broken into three specific stages:
- Planning
- Construction
- Pre-Launch
During the Planning phase we provide the following services:
- Competitor shops that include pricing and unit size data, current market trends and absorption expectations
- Review of floor plans
- Review of specifications
- Review of building amenities
- Definition of target audience
- Depth of target audience study
- Rent roll review, balance, and in-sights
- Feasibility Studies
- Consultation
During the Construction phase we provide the following services:
- Building tours for ownership and key collaborators
- Community outreach and development of potential partnerships with local area businesses
- Competitor sales team shops
- Leasing team workshops that explore opinions, impressions, and potential objections.
During the Pre-Launch phase we provide the following services:
- Outreach to the registrant database
- Review the open house – grand opening event
- Sneak-a-peek appointment to highly motivated leads
CUSTOMER JOURNEY
You only get one chance to make a first impression.
Our customer journey is specifically developed to ensure each lead is primed and qualified in a timely manner.
We want each lead to feel like they are important and that we want their business. Our 7-step SaleStream platform is specifically designed to do just that.
- Assessment and Qualification
- Assessment and Booking
- Appointment Reminder Program
- Product Tour and Sales Presentation
- Presentation Follow Up
- Sales and Paperwork
- Reassurance and Thanks
Each of these seven steps in our customer journey contains a diligently constructed process tract and timeline that ensures a positive and productive customer journey.
DATA MANAGEMENT & TECHNOLOGY
SalesMatic uses a custom CRM and reporting system that integrates with our specialized selling program: SaleStream.
The software stores all incoming leads and tracks their progress through our SaleStream customer journey.
The secure, password protected software was developed in ASP.net and is hosted on cloud servers and accessible via any internet connection. If a client requires custom reporting software, SalesMatic may switch to a customized, offline version of SaleStream. Leads from the website and third-party ads will be directly input into SaleStream.
Walk-in and call-in leads are also directly input into the CRM. The sales team will use a shared cell phone for all incoming calls. Agents on call will take the cell phone home with them.
During off hours the phone will be forwarded to the assigned off duty agent. On duty agents will use cellphones to text and call leads as required.
The SalesMatic team utilizes the Microsoft office suites including Outlook (including shared calendars), OneDrive, and Excel.
STAFFING & TRAINING
We take tremendous pride in the training and mentorship of both our online and onsite agents, and we encourage an inclusive and supportive culture as we believe that helps our agents perform on a higher level to lease more homes.
Our comprehensive Onsite Agent training program includes:
- How to sell the building, the neighborhood, the floorplans, and the specifications
- How to speak with potential renters
- How to successfully implement our customized sales system
- How to close a deal
- How to keep yourself and your team safe when in a difficult situation
- How to use our software and product reports as required
- What is considered proper sales etiquette, dress attire, and leasing center presentation
A minimum of seven training sessions occur before a staff member is released on the sales floor. During this time the employee will be shadowed and supervised by a senior employee. The senior employee will be responsible for correcting and assessing the new hire’s ability to work independently.
Our Online Agent training program includes:
- How to sell the building, the neighborhood, the floorplans, and the specifications and includes multiple onsite tours
- How to successfully implement and deploy our online sales and appointment booking program
- How to use our software and product reports as required
- What is considered proper online sales etiquette
- Proper communication channels with Onsite leasing teams
PERFORMANCE MANAGEMENT
We hold our teams to the highest standards of service quality.
Through secret shops conducted quarterly, we can assess the performance and their adherence to the SalesMatic selling systems. These shops are integral in keeping our teams engaged and performing to the highest level.
Our expectation is that our teams will outperform the market and our competition. We are driven to deliver the best leasing services in the industry through professionalism, commitment, and work ethic.
RENTAL PROJECT PORTFOLIO
OUR PROGRAMS
For nearly 10 years we have carefully constructed sales, leasing and research programs that reflect the needs and requirements of our clients.
Each of these programs can be custom tailored to work alongside your existing sales, leasing, property management and marketing teams.
SALES
From resort to low- and high-density urban developments our highly specialized teams are meticulously trained and positioned to effectively sell product regardless of market conditions.
Strategy Development & Consultation
Hiring & Training of Onsite and Online Staff
Management & Mentoring of Onsite and Online Staff
LEASING
Our systematic, professional, and extremely effective project leasing systems ensure lease up goals are achieved while assisting property management teams with tenant retention.
Strategy Development & Consultation
Hiring & Training of Onsite and Online Staff
Management & Mentoring of Onsite and Online Staff
RESEARCH
We are industry experts who continuously want to know more. Our succinct research programs create the foundation of knowledge on which all our services, and our successes, are built.
Mystery Shops
Competitive Shops
Feasibility Studies
Custom
VP SALES & LEASING
Using what I learned, I created a highly effective selling system that would become the backbone of SaleStream. This platform, combined with a client comes first philosophy and a keen understanding of the financial intricacies of the real estate industry, allow me to provide an unparalleled level of service and expertise that guarantees results.
