Real Estate Research Programs
The best sales and leasing programs start with the right answers. Salesmatic’s research programs give builders, developers and owners clear insight into who their buyers and renters are, what they want, how the competition is priced and positioned, and where their own sales process is winning or losing deals.
We bring the same frontline experience we use to sell and lease thousands of homes to every study, so the findings are practical and ready to act on.
Insight Before Every Decision
Commission a single study or combine programs into an ongoing research partnership from land acquisition through sell-out or stabilization.
Consumer Research
Understand who is buying or renting in your market and why. We run buyer and renter surveys, focus groups, registrant analysis and lost-buyer surveys to uncover motivations, price sensitivity, must-have features and the objections that stop people from committing.
Floorplan Review
A frontline review of your plans before they’re built. We assess unit mix, sizes, layouts, storage, finishes and amenity programming against what today’s buyers and renters actually choose, and recommend changes that improve absorption and pricing power.
Market & Competitive Research
Know exactly where your project sits. We track competing projects’ pricing, incentives, inventory and absorption, tour and mystery-shop the competition, and analyze market conditions in Edmonton and Calgary to set pricing and positioning you can defend.
Sales & Leasing Systems Review
A full audit of how your team turns inquiries into deals. We review response times, follow-up, CRM data, lead sources, tour-to-application and tour-to-sale conversion, and on-site presentation through mystery shops and call reviews, then deliver a clear plan to close the gaps.
Research Built for Action
Our research comes from people who sell and lease homes every day, not just from spreadsheets. That means findings you can put to work in your pricing, product and sales program right away.
- Define the questions — we start with the decisions you need to make: land, product, pricing, launch timing or sales performance.
- Gather the evidence — surveys, focus groups, competitive tours, mystery shops, CRM and lead-source data, and market statistics.
- Analyze and recommend — clear findings, benchmarks against the competition and specific recommendations, not just data.
- Report and follow through — a presentation to your team, written reporting and, where it helps, ongoing tracking as your project goes to market.
The Salesmatic Research Portal
We’re building a dedicated online portal that puts our research at our clients’ fingertips. Market data, competitive tracking, consumer insights and your project’s own performance reporting, all in one secure place and kept up to date.
Be among the first to get access when it launches.
- Market dashboards — Edmonton and Calgary sales, pricing and rental trends
- Competitive tracking — pricing, incentives and inventory at competing projects
- Consumer insights — survey results and buyer and renter profiles
- Project reporting — your leads, tours, conversion and absorption in one view
- Selling Out library — every market article and briefing in one place
Plan Your Next Project With Confidence
Tell us what you’re building and the decisions ahead. We’ll recommend a research program that fits your project and timeline. For ongoing market commentary, read our Selling Out series.