SPEC INVENTORY SALES & MARKETING PROGRAM
With 25 years of experience selling new homes and working with both single family and multifamily developers, we have built a comprehensive sales program designed to move your spec inventory faster.
Our approach reduces carrying costs, protects your margins, and eliminates the stress of holding completed units that are not generating revenue.
Via our Xpress new homes sales program we work hand in hand with the builder to better market and present your existing spec home inventory.
This includes everything from better communication materials, photos and 3D tours, optimization of signage, better buyer registerration and tracking, potential buyer outreach, price consultation and so much more. When it comes to moving your product we pull out all the stops.
Selling spec inventory can be trick and due to market sentativity is can very tricky. The more time the product sits on the market the more it costs your and often leads to price discounts and loss profit margins.
We know there is not secret sauce to selling new homes – it our experience, our rentless work ethetic and most importantly experience in the new home industrusty that gives us our advantage.
Our Xpress program is specifically developed to allow our services to integrate with exisiting builders services. Builders can selective choose which service they wish to engage – which directly affects the pricing of our services.
Full MLS exposure with optimized descriptions, keywords, and syndication to major real estate platforms.
High quality photography, optional video tours, and curated marketing assets tailored to new construction.
Data driven pricing recommendations to ensure your spec homes enter the market competitively and sell faster.
Rapid response, qualification, and nurturing of incoming leads to convert interest into showings and offers.
Experienced real estate professionals representing your product, your brand, and your standards.
Light staging guidance for completed spec homes to enhance buyer appeal and first impressions.
Transparent updates on traffic, inquiries, showing feedback, and competitive market shifts.
Professional handling of all offers with a focus on protecting your margins and reducing time on market.
Seamless coordination with builder processes, timelines, site staff, and construction teams to keep momentum strong.
Our team optimizes layout, flow, and functionality to ensure buyers can easily explore floorplans, features, and availability, increasing engagement and driving more qualified inquiries.
Beautifully designed print and digital brochures that highlight your spec home with professional layouts and compelling visuals. These polished materials help buyers understand the value of your home.
We create compelling content, manage boosted posts, and run targeted campaigns that highlight your inventory and generate steady traffic, inquiries, and showroom visits.
From branded lawn signs to directional wayfinding, these visual tools reinforce your marketing presence and ensure prospects can easily locate your inventory.
Using precise audience targeting and optimized creative, our campaigns reach active buyers searching for new homes, increasing visibility, generating more leads, and keeping your spec inventory moving.
Inviting and well coordinated events designed to showcase your spec homes to the realtor community. These gatherings build awareness, strengthen relationships, and create buzz around your inventory.
Professionally hosted open houses designed to drive foot traffic, create urgency, and showcase your spec home at its best. Our team manages everything from preparation to follow up, ensuring each event generates high quality leads.
This powerful tool increases online engagement, attracts out of town purchasers, and helps shorten the decision making process by giving buyers a realistic, interactive experience.
Our team brings more than 25 years of experience selling and leasing every type of real estate project imaginable. We understand that results come from accountability, professionalism, and a commitment to achieving success. We value relationships at every level, including our clients, our team, our customers, and the communities where we work.
We appreciate a job well done and respect the effort required to reach that standard. Above all, we value your vision. It is your vision to build and shape communities that inspire growth and create prosperity for future generations.
Tessa’s strong work ethic and competitive drive help her deliver outstanding results, particularly in the marketing and sale of new homes. Raised on a multi-generational Alberta farm, she brings a disciplined, hands-on approach to her work.
After moving to Calgary in 2007, Tessa earned her Bachelor of Science from the University of Alberta and built a corporate career at Safeway Canada’s head office, where she developed expertise in market trends and pricing strategy.
A second-generation REALTOR® and co-founder of a real estate advertising agency, she combines strategic marketing insight with deep local knowledge to serve her clients.
From Melbourne to Saskatchewan and now proudly calling Calgary home, Shanna’s global journey shapes her thoughtful, client-focused approach to real estate. Her experience spans roles from leasing agent to working closely with Calgary’s top home builders, giving her a strong understanding of quality construction, design, and what truly makes a home exceptional.
Fluent in Mandarin and English, and conversant in Cantonese, Shanna bridges cultures within Calgary’s diverse market. She believes luxury real estate is defined by exceptional service, combining personalized attention with bespoke marketing strategies to deliver a refined, confident experience for every client.
SalesStream is our proprietary conversion engine.
Driven by our very own, industry leading CRM, SalesStream ensures that no lead goes by the wayside.
SaleStream’s highly refined sales track provides our clients with a distinct and meaningful sales advantage – an advantage that can be the difference between success and failure.
EDMONTON: 780.940.8852
CALGARY: 403.921.0685